Role overview

We are seeking a Growth Marketing Manager to drive scalable, data-driven growth across the full customer lifecycle for our B2B SaaS platform. This role owns demand generation performance, experimentation strategy, and pipeline contribution, working closely with Sales, Product Marketing, and Revenue Operations.

You will be responsible for translating growth objectives into measurable programs across paid, organic, lifecycle, and conversion optimization initiatives.

Key responsibilities

Demand Generation & Pipeline Growth

Own pipeline and revenue contribution targets across inbound and outbound growth programs
Plan and execute multi-channel demand generation campaigns aligned to ICPs and buying stages
Partner with Sales and RevOps to optimize lead flow, qualification, and conversion

Experimentation & Optimization

Design and run structured growth experiments across channels including paid media, website, and lifecycle campaigns
Optimize conversion rates across key funnel stages using data and insights
Establish clear hypotheses, success metrics, and post-experiment learnings

Channel Strategy & Execution

Manage performance across channels including paid search, paid social, SEO, email, and retargeting
Partner with agencies and internal teams to scale programs efficiently
Ensure campaigns align with enterprise positioning and brand standards

Lifecycle & Retention Marketing

Develop lifecycle programs for lead nurturing, product adoption, expansion, and retention
Partner with Product and Customer Success to drive usage, engagement, and upsell
Improve customer journey experiences through targeted, timely messaging

Analytics & Reporting

Own growth dashboards and performance reporting across funnel metrics
Track CAC, LTV, conversion rates, and pipeline velocity
Present insights, performance, and recommendations to leadership

Qualifications

6–9+ years of experience in Growth Marketing or Demand Generation for B2B SaaS
Proven experience owning pipeline and revenue outcomes
Strong analytical mindset with hands-on experience in experimentation and optimization
Experience partnering closely with Sales, RevOps, and Product teams
Excellent communication and stakeholder management skills

Preferred Experience

Experience marketing to enterprise or mid-market buyers
Familiarity with long sales cycles and multi-stakeholder buying committees
Experience with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
Background in data-driven, performance-oriented marketing environments

What We Offer

Opportunity to drive growth for an enterprise-focused SaaS platform
High-impact role with clear ownership of pipeline and results
Competitive compensation and comprehensive benefits
Collaborative, in-person culture in New York, NYDallas, TX

Compensation

Base Salary Range:

New York, NY: $140,000 – $175,000
Dallas, TX: $125,000 – $160,000

Additional:: Bonus, equity, and full benefits

GrowthMarketingManager