Seniority band: 3-5 years total experience, with at least 2 years owning live paid-media spend in B2B SaaS
Reporting line: Reports to the Head of Marketing, Orvera AI
Location: Pune, India (Onsite)
Work model: 5 days per week from the office. No remote or hybrid option.
Shift timing: 4:00 PM to 1:00 AM IST (aligned to US business hours for live campaign management and same-day collaboration with US-based stakeholders).
Key Responsibilities
Own day-to-day execution across the paid-media mix: LinkedIn Ads, Google Ads, ABM display, intent-based platforms, YouTube, and retargeting channels. Translate channel-mix strategy from the Head of Marketing into live campaigns, audience builds, creative briefs, and daily optimisation.
Build and operate a multi-stage retargeting funnel covering website visitors, product-page visitors, gated-content downloaders, demo-no-shows, and stalled-deal nurture cohorts. Audience segmentation, creative assignment per stage, and exit-criteria logic sit with this seat.
Run named-campaign-level execution: LinkedIn ABM-tier campaigns paired to target account lists, Google Ads BoFu campaigns paired to competitor-comparison and use-case landing pages, ABM display retargeting paired to in-market account signals, intent-data campaigns once review-platform baselines support them.
Own daily cost-per-qualified-pipeline (CPQP) discipline against the monthly benchmark. Weekly campaign reviews. Monthly creative rotation. Quarterly channel-budget reallocation proposals based on trailing 30-day CPQP performance.
Coordinate with the in-house design team on creative production: paid-creative variants per funnel stage, A/B-test designs, video creative for YouTube and LinkedIn video ads. Maintain the asset library with campaign-tagged assets.
Build and maintain the performance-marketing dashboard in Looker Studio: spend, impressions, click-through rate, demo-booking volume, MQA volume, pipeline-sourced and pipeline-influenced dollars, sliced by channel and audience segment. Daily refresh; weekly review with the Head of Marketing.
Support agency-or-in-house decisions on external performance partners: SLA enforcement, weekly performance review, and transition execution when scope changes.
Must-have qualifications
Two or more years hands-on owning live paid-media spend in B2B SaaS with six-figure ACV and multi-quarter sales cycles. Concrete example: shipped a LinkedIn campaign at meaningful monthly spend with CPQP discipline and trailing 90-day pipeline-sourced contribution reported.
Hands-on Google Ads administrator-level fluency: BoFu search campaigns, branded-search defence, competitor-keyword targeting, negative-keyword discipline, B2B-appropriate Performance Max judgement.
Named tool fluency: LinkedIn Campaign Manager, Google Ads, HubSpot Marketing Hub, GA4, Looker Studio. Working comfort with one or more of: 6sense, Demandbase, Mutiny, Default.
Track record of CPQP-or-equivalent pipeline-anchored measurement (not impression-or-click-anchored measurement). The candidate must be able to explain how they back-calculate paid spend to pipeline contribution without hand-waving the attribution layer.
Nice-to-have qualifications
Conversational AI, contact-centre AI, or BPO-adjacent SaaS experience.
