Senior Product Marketing Manager

We are seeking a Senior Product Marketing Manager to lead enterprise-grade product positioning, messaging, and go-to-market strategy for our B2B SaaS platform. This role is responsible for shaping how our products are understood by executives, buyers, analysts, and customer-facing teams.

You will work closely with Product Management, Sales, Customer Success, and Executive Leadership to ensure our value proposition is clear, differentiated, and aligned with enterprise buyer expectations.

Product Strategy & Positioning

• Define and maintain clear product positioning, value propositions, and messaging frameworks for enterprise and mid-market audiences
• Translate complex product capabilities into business-level outcomes for executive buyers
• Develop and refine ICPs, buyer personas, and solution narratives across industries and segments

Go-to-Market Leadership

• Lead enterprise-ready go-to-market strategy for major product launches and platform updates
• Partner with Product and Engineering to align launch readiness, roadmap communication, and customer impact
• Drive structured launch execution including internal enablement, external messaging, and cross-functional alignment

Sales & Field Enablement

• Own the creation of enterprise-grade sales enablement assets, including executive decks, solution briefs, competitive battlecards, and customer case studies
• Enable sales, solutions, and customer success teams with clear product narratives and differentiation
• Support strategic deals by providing messaging guidance and competitive insights

Market, Customer & Competitive Intelligence

• Conduct customer research, win/loss analysis, and market assessments to inform messaging and positioning
• Maintain a comprehensive view of the competitive landscape and evolving buyer expectations
• Influence product strategy by surfacing market trends, customer feedback, and competitive signals

Executive, Analyst & Customer Messaging

• Support analyst relations efforts with positioning materials, briefings, and competitive context
• Partner with customer marketing on enterprise case studies, testimonials, and reference programs
• Ensure consistency and clarity of product messaging across website, campaigns, events, and executive communications

Qualifications

• 8–12+ years of product marketing experience in B2B SaaS , with a strong focus on enterprise products
• Proven experience leading enterprise-scale product launches and go-to-market initiatives
• Deep understanding of complex buying committees and long sales cycles
• Demonstrated ability to communicate technical concepts in executive-level business language
• Strong cross-functional leadership experience with Product, Sales, Engineering, and Customer Success
• Exceptional written, verbal, and presentation skills

Preferred Experience

• Background in enterprise software, platform SaaS, AI-enabled products, data, or infrastructure solutions
• Experience working with or supporting analyst firms such as Gartner, Forrester, or IDC
• Familiarity with multi-product portfolios and global go-to-market motions
• Experience in regulated or high-compliance industries is a plus

What We Offer

• High-impact role with visibility across executive leadership
• Opportunity to shape enterprise product narratives at scale
• Competitive compensation, equity participation, and comprehensive benefits
• Collaborative teams based in Palo Alto and New York

Compensation

Base Salary Range: $160,000 – $200,000 (location and experience dependent)

Additional: Bonus, equity, and full benefits